Vizzy Orange Cream Pop Hard Cider

Originally Published by Alex Parker at Beer and Beyond : https://www.molsoncoorsblog.com/vizzy-orange-cream-pop

Vizzy Hard Seltzer is bringing a taste of nostalgia this summer with the launch of its new Orange Cream Pop flavor, available for a limited time beginning May 15.

“We know there’s a real affinity among consumers for nostalgic flavors, and nothing says a taste of summer more than orange cream pop,” says Liz Cramton, Molson Coors Beverage Company’s director of marketing for hard seltzers. “Vizzy Orange Cream Pop is a throwback that delivers that distinct flavor we all remember.”

At 4.5% alcohol by volume, Vizzy Orange Cream Pop is sold in 12-packs of 12-ounce slim cans and lands with 90 calories, 1 gram of carbs and 1 gram of sugar. Its creamy orange-and-vanilla aroma calls to mind sticky summertime sidewalks, and its punched-up flavor is what consumers expect from Vizzy, Cramton says.

“You know you’re going to get amazing, bold flavors when you crack open a Vizzy. Orange Cream Pop is no exception, and we expect it’s going to be a hit this summer,” she says, noting distributor orders have exceeded the brand’s expectations.

Nostalgic flavors are trending on social media, in kitchens and on retail shelves – including the orange cream pop flavor. Videos tagged #orangecreampop and #orangecreamsicle have racked up tens of millions of views across social media platforms. And a 2021 study from Mintel found 76% of American consumers aged 25 to 44 said they liked products that reminded them of the past.

Vizzy Orange Cream Pop hits shelves in brilliant orange packaging, joining a refreshed Vizzy lineup complete with new packaging that gives each of its four variety packs a distinct look. Its two primary variety packs, Vibrantly Tropical and Refreshingly Berry, have updated flavors, while its Tangy Lemonade and Mimosa variety packs stand out with bright yellow and magenta packaging, respectively. The new packaging is designed to make it easier for shoppers to find, and ultimately choose, Vizzy, Cramton says.

Cramton says retailers that include Orange Cream Pop in Vizzy floor displays have the biggest opportunity this summer. Vizzy is 2.5 times more effective than the seltzer segment as a whole when it’s on display or feature during the summer months, she says, citing Circana/IRI data from 2022.  

The launch of Orange Cream Pop also heralds the kickoff the brand’s new campaign, “Flavor For Every Vibe.”  

The campaign includes a new TV spot, which debuted last week during the Professional Pickleball Association’s tournament, as part of the brand’s partnership with the league. It’s slated to air through the spring and summer, including during this weekend’s pro football draft coverage.  

The 15-second ad, as well as 6-second versions, will be seen on TV, digital and social platforms, part of the brand’s increased media investment this year. The campaign, as well as Vizzy’s pickleball partnership, will also appear in out-of-home ads, as well as with influencers. 

“There’s a huge opportunity with Vizzy this summer. We think Orange Cream Pop is going to fly off shelves, and when we can get it on display with other Vizzy flavors, they’re going to work harder together,” she says. “We think it’s going to be Vizzy’s biggest summer yet.” 

Be the first to know.

Sign up for our New Release email for all the latest products hitting the shelves or your local Happy Harry’s Bottle Shop.

Happy Harry’s is always scouting for the most exciting new products. 
Here’s what else has just hit our shelves.

Mr Black Coffee Liqueur

Mr Black Coffee Liqueur

While the Espresso Martini was invented in the 1980s by legendary bartender Dick Bradsell, the game was changed in 2013 with the release of Mr Black, a cold brew coffee liqueur that can now be found on backbars across the globe. While invented in London, the cocktail...

read more
Bailey’s Chocolate Liqueur

Bailey’s Chocolate Liqueur

Meet NEW Baileys Chocolate Liqueur! This Double Gold award-winning product combines two beloved treats – Baileys Original Irish Cream and real Belgian chocolate – to bring the pleasures of enjoying dessert to the bar. To celebrate the launch of their new liqueur,...

read more
Sunny D Vodka Seltzer Variety Pack

Sunny D Vodka Seltzer Variety Pack

New product arrival at all Happy Harry’s locations!  After the overwhelming success of the Original Sunny D Vodka Seltzers this summer - they have come out with a variety pack that includes two new flavors!  A popular summer beverage for decades, SunnyD was first...

read more
Whipshots

Whipshots

New product arrival at all Happy Harry’s locations this week!  Cardi B launched a line of alcoholic whipped cream that’ll seriously upgrade your sips and desserts. The singer partnered with Starco Brands to drop her new Whipshots.  They are as highly raved about as...

read more
Finnish Long Drink

Finnish Long Drink

Finnish Long Drink got its start in 1952 at the Helsinki Summer Games, when organizers wanted something cheap and easy to serve visitors. What they came up with: citrus soda with some gin it. The Long Drink Company, based in New York, is basically the same idea, a mix...

read more
Horse Soldier Bourbon

Horse Soldier Bourbon

Republished from Horse Solider Whiskey   Legendary Men, Legendary Spirits We could say that America was built on horseback and bourbon. Our heritage and history run as hard as mustangs stampeding across the open desert of the southwest and as deep as a good...

read more

Pin It on Pinterest