Brewery of the Month – May 2020
Written by: KELLY M. – PRESS Premium Alcohol Seltzer Representative
PRESS Premium Alcohol Seltzer is an independent, woman-owned company. The ultra-premium brand offers an elevated seltzer experience through culinary flavor profiles and understated, sophisticated branding.
It was founded in 2015 by Amy Walberg when she couldn’t find a premium alcohol seltzer on the market. In between working a full-time job in advertising – and second full-time job as a single parent to a baby and toddler – she started experimenting with different flavor profiles and created PRESS’ first flavor, Pomegranate Ginger, from her kitchen in Milwaukee! A friend of a friend connected her with a beverage manufacturer and she took the risk to leave her corporate job and dive headfirst into bringing PRESS Premium Alcohol Seltzer to market.
Amy’s vision for PRESS Premium Alcohol Seltzer really sets it apart. She sought to create an elevated seltzer experience that would appeal to discerning consumers like herself through culinary flavor profiles and understated, sophisticated branding. As a seltzer fan and a foodie, Amy wanted to create something that first and foremost tasted great and paired well with food. She also uniquely crafted PRESS Premium Alcohol Seltzer at a lower ABV (4%) to be more sessionable, which also allows for the complex and subtle flavor notes to break through. Each flavor of PRESS Premium Alcohol Seltzer is 110 calories, 5g sugar and 7g carbs.
Despite going up against the multi-million dollar ad budgets of the corporate owned brands, PRESS Premium Alcohol Seltzer continues to cement its place as the premium offering, winning over consumers and media alike. Chowhound.com named it the best tasting hard seltzer, BestProducts.com editors named PRESS to its “Best of the Best 2019” list, and Martha Stewart Living named PRESS one of its favorite woman-owned food brands.
PRESS Premium Alcohol Seltzer also offers a lineup of seasonal releases. Their current rotational flavor is Blood Orange Chili, which is a category first in offering an alcohol seltzer with heat. This summer PRESS will also be releasing a Pineapple Basil.
● Blood Orange Chili – First released winter 2020. Velvety exotic citrus notes that shine against a mischievous dash of fleeting heat.
● Pineapple Basil – Coming Summer 2020. Sweet pineapple playfully greets the herbaceous hint of basil.