Happy Harry’s Bottle Shops is proud to announce the opening of our new store at 4001 53rd Avenue South, Fargo, on Tuesday, August 25 at 8:00 AM.  We will be hosting a Grand Opening Celebration on Thursday, August 27.  This is our fifth and largest location with two current locations in Grand Forks and two others in Fargo.  The new location will boast 20,000 square feet of retail and office space, a circular grain bin for hosting meetings and special events, a state of the art Growler Station, Wine Tasting Station, and much more.  “Our newest store offers our customers one of the most unique shopping experiences in the United States.  We hope the building design will be something the people of the Fargo/Moorhead region and North Dakota can point to with pride,” says Hal Gershman, President.  “We spent over a year designing and planning this store and are very excited to have our customers experience the atmosphere we’ve created.  This is our largest store, yet has a very warm and comfortable feel,” says Dustin Mitzel, General Manager.
Grand opening festivities will begin at 4:30pm, Thursday, August 27 with ribbon cutting by FMWF Chamber of Commerce at 5:00pm.  Alerus will be serving hamburgers in the parking lot from 4:30pm until 6:30pm.  Customers can register for prizes, tour the new store, and enjoy special grand opening prices.
New Store Details:
·         11.5 miles of fir and cedar wood lining the inside of the building
·         109 parking spots
·         Electric car charging stations
·         LED lighting on EVERY display shelf
Grand Opening Events and Prizes:
·Register at all stores in Fargo and Grand Forks for door prizes!  Registration will begin on August 27th, drawing will be held on September 14th, winners will be contacted when drawing is completed.  Register to win one of the following Happy Harry’s Gift Cards:
                One $1,000 Happy Harry’s Gift Card
                Four $500 Happy Harry’s Gift Cards
                Four 4 $250 Happy Harry’s Gift Cards
                Ten  $100 Happy Harry’s Gift Cards
·         Register to win two UND/NDSU Football Tickets.  Live drawing September 11, Noon-1:00PM on The Fan (KVOX-740AM)
·         Ribbon Cutting at 5:00pm
·         Burgers compliments of Alerus 4:30pm to 6:30pm
About Happy Harry’s:
Happy Harry’s is a family-owned company started by “Happy” Harry Gershman, Hal’s father, in 1944.  The company currently operates two bottle shops in Grand Forks and two bottle shops in Fargo.  The company celebrated its 70th anniversary in 2014.
Happy Harry’s has received numerous national honors for leadership and retail excellence in the alcohol beverage industry, including an invitation for membership in the prestigious Wine and Spirits Guild of America, an organization of 40 of this nation’s finest beverage retailers.  Beverage Dynamics twice named Happy Harry’s one of the top ten retail liquor stores in the U.S., and in 1990 Market Watch Magazine honored the company with its Market Watch Leader award for excellence and leadership in the alcohol beverage retailing industry.  In 2005 Market Watch Leaders awarded Hal Gershman the “Best Advertising Award.”  Happy Harry’s has been named “Best Liquor Store in the Red River Valley” by the readers of the Fargo Forum for seven years running and named “Best Liquor store” by readers of the Grand Forks Herald for 2014 and 2015. 
In addition to being a retailer in the region for over 70 years, Happy Harry’s also supports over 52 non-profits in the region, helping them raise many hundreds of thousands of dollars for their worthwhile causes. 

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