Happy Harry’s is proud to introduce the newest member of the Fireball family – Torch’d Vanilla!
Rather than replacing Fireball’s famous cinnamon profile, the new expression builds around it. Vanilla provides the sweeter foundation, with toasted marshmallow, oak and baking spices adding a warm, dessert-inspired character before the familiar cinnamon heat comes through.
Fireball describes the combination in baked-dessert terms, likening the experience to a warm cinnamon-spiced cupcake with a fiery twist. The seasonal positioning is clear: vanilla, cinnamon, toasted marshmallow and baking spices are flavors closely associated with fall desserts and cool-weather drinks.
“Vanilla” may sound tame compared with Fireball’s typically aggressive branding, but the company is deliberately pitching Torch’d Vanilla as a smokier and more rebellious version of the classic flavor.
Danny Suich, Fireball’s global brand director, said in the launch announcement that the company saw an opportunity to bring out a “bolder, hotter side” of vanilla. Most importantly for curious consumers, Fireball says Torch’d Vanilla is available only for a limited time so be sure to come in and grab one to warm you up as these days get shorter.
Apple Pie Martini
2 oz Fireball Torch’d Vanilla
4 oz Apple Cider
½ oz Half and Half
Caramel Syrup
Whipped cream, Cinnamon Sugar, Cinnamon Stick and Apple Slice or an optional garnish
Directions
-In a cocktail shaker, combine Fireball, Apple Cider, Half and Half, and Caramel Syrup.
-Add ice to the shaker and shake vigorously for 30 seconds until well combined.
-Squeeze more Caramel Syrup into a martini glass as a garnish or use the Caramel Syrup and Cinnamon Sugar for a sugar rim.
-Pour the Apple Pie Martini into the prepared martini glass.
-Garnish with options like Whipped Cream, Cinnamon Sugar, a Cinnamon Stick, or an Apple Slice.
Cheers!
